The Community Revitalization Academy (CRA) is a series of five (5) two-day workshops (sometimes one day depending on class size) designed to provide first-year Main Street managers, Elm Street managers, and other interested revitalization professionals with intermediate-level instruction based on the Main Street Approach of the National Trust for Historic Preservation's Main Street Program and the Five-Point Approach of the Pennsylvania Elm Street Program. While these two programs have slight variations in the nomenclature and certain program activities, there is a high degree of consistency in the training required to effectively and efficiently implement these programs.
Community Marketing/Promotions position your downtown or neighborhood commercial district as the center of the community and hub of economic activity while creating a positive image that showcases your community’s unique characteristics, culture, history, and defining features. Effective promotional activities help change or enhance the image of your downtown, preserve its unique heritage, and support its reputation as a place for residents to shop, work, live, have fun, and invest.
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