The Community Revitalization Academy (CRA) is a series of five workshops designed to provide first-year Main Street managers, Elm Street managers, and other interested revitalization professionals with intermediate-level instruction based on the Main Street Approach of the National Trust for Historic Preservation's Main Street Program and the Five-Point Approach of the Pennsylvania Elm Street Program. While these two programs have slight variations in the nomenclature and certain program activities, there is a high degree of consistency in the training required to effectively and efficiently implement these programs. Please email billarrowood@padowntown.org if you would like more information on the CRAs and emmahudson@padowntown.org if you have an issue with registration/attendance. We hope to see you there.
The April CRA will focus on Marketing: Learn how to promote and develop your community through basic marketing techniques. Branding and identity issues are broadly and specifically addressed. How to implement special events programs in your neighborhoods and business corridors is also explored. You will also learn how to analyze market data and gather skills to help determine when your community is ready to implement transitional marketing. And no marketing session would be complete without some focus on social networking and media relations – this course has it all.
| Neon CRM by Neon One |